Spotlight on composable commerce

The future of B2B e-commerce

The world of B2B is undergoing a digital makeover, and that means we need commerce systems that can keep up with this evolution! More and more, B2B buyers expect a seamless buying experience, just like they're used to on B2C platforms. But let's face it, B2B is more complex than just filling up an online shopping cart. We're dealing with complicated price structures, high-stakes negotiations, and customised catalogues that aren't created overnight.

But wait, how can businesses adapt in a world where e-commerce platforms are often as rigid as a rock? Enter composable commerce! Here, it's all about finding the best solutions for each individual challenge, assembling these solutions like Lego blocks to create a perfectly fitting whole.


Tailored solutions for a smooth customer experience

What is composable commerce?

Composable commerce allows businesses to build their online stores by connecting various software pieces together. Each piece is designated to a specific part of the e-commerce store, like shopping cart functions, payment gateways, product recommendations, and inventory management. These pieces are then assembled and integrated through APIs to offer a customized e-commerce experience.

Unlike traditional all-in-one e-commerce platforms, which can be rigid, composable commerce gives businesses the flexibility to assemble the best tools and services on the market modularly according to their specific needs. With composable commerce, you can easily choose the best solutions that fit perfectly with your online business. By seamlessly integrating various tools and services, composable commerce ensures smoother operations, better customer experiences, and ultimately, more sales and revenue. You can add, replace, or remove them whenever you want, without worrying about damaging the core of your online store.

Flexibility and competitive advantage for businesses

Benefits of composable commerce in B2B

In the rapidly evolving digital market, B2B companies must remain competitive and adaptable. Fortunately, composable commerce offers a wealth of benefits that make precisely that possible:


Is your B2B business expanding? No problem! With composable architectures, you can easily add or replace components without disrupting the entire system. This allows you to effortlessly scale along with the market.

Best-of-breed solutions

Settling for less? Not necessary! With composable commerce, you simply choose the best tools and services for every aspect of your business, whether it's order management, customer service, or personalization.

Faster innovation

Stay ahead in the digital landscape thanks to composable e-commerce. Rapidly implement new technologies and remain flexible to respond to market changes.

Enhanced customer experience

Customer satisfaction is paramount! With specialized components for personalization and customer service, B2B companies offer a seamless and personalized shopping experience that keeps customers coming back.


No two B2B companies are the same. Thanks to composable commerce, businesses can select specialized components that perfectly fit their unique needs and workflows, providing more flexibility and customization.

Integration capabilities

Does your B2B e-commerce require integration with existing systems? No worries! Composable architectures enable seamless integration with ERP systems, CRM platforms, and more, ensuring smooth data flow and process automation.

A roadmap to optimal e-commerce management

Your guide to composable commerce Success

Before diving into all the technological possibilities, let's take a quick pit stop. Imagine this: you've already invested in a robust B2B platform, but you sense it's time for an upgrade. Is a complete composable architecture the next big thing? It very well could be, but before you hit full speed ahead, it's wise to slow down a bit.

Strategic considerations in B2B composable commerce

The complexity of B2B operations, coupled with the need for customization, scalability, and flexibility, makes composability appealing. However, businesses must carefully weigh the benefits against potential challenges, such as integration capabilities, vendor management, and cost-effectiveness. A thoughtful approach is crucial. It's not just about technology but the perfect alignment of business processes, user experience, and strategy.

However, it's important to emphasize what composable doesn't bring. It's not a solution to turn incomplete data into complete data or to transform failing processes into successful ones. These are fundamental requirements for a successful composable setup.

Finding the right pace for your composable transition

With composable in mind, you can devise a solid plan. Start with a powerful B2B platform, such as Intershop, as a foundation, adapting to market demands by supporting composable architectures.

Thanks to integrated functionalities within the platform, making different functions work together becomes easier. Begin with a basic set of functionalities and gradually expand based on your business needs. This process unfolds step by step, with minimal risks, and grows alongside your online ambitions.

Ultimately, it's about striking the right balance between flexibility and manageability to create a robust e-commerce ecosystem that fosters growth and innovation in the competitive B2B landscape. Creating a thriving composable commerce system isn't about a big-bang approach. Instead, it's all about finding the right tempo on the road to the future of B2B commerce.

Composable commerce in action

Fenego as your composable commerce companion

As an Intershop Platinum Partner, Fenego has amassed a wealth of experience. But we don't stop at simply integrating cutting-edge technologies into your e-commerce platform.

Together, we elevate the customer experience on your e-commerce website while optimizing your company's internal processes. Think of advanced search solutions like SPARQUE.AI, Tweakwise, and Algolia. A stellar example is the integration of Sparque at Copaco, resulting in significantly improved conversions. Additionally, Copaco has integrated Contentful into their commerce architecture, enabling them to easily manage their marketing efforts and customer journey. We've even developed an Intershop-Contentful connector to make future integrations even smoother.

IGOPromo, on the other hand, found their perfect partner in Tweakwise to optimize search and merchandising in their Intershop-powered commerce platform. And for seamless payment processing from start to finish, IGOPromo relies on Adyen.

Whatever your company needs, Fenego is ready to collaborate with you to find the best technology solutions and seamlessly integrate them into your commerce system.

Flexibility and innovation at the core of successful e-commerce

The future of B2B commerce

Composable commerce is revolutionizing the future of B2B e-commerce by offering businesses the flexibility and freedom to tailor their e-commerce platform to their unique needs and goals. This promises a shift towards more personalized and integrated e-commerce solutions, empowering B2B companies to stand out in an increasingly competitive market.

In essence, composable commerce empowers B2B companies to take control of their e-commerce strategy and adapt to the rapidly changing demands of the digital market. With its promise of flexibility, scalability, and innovation, it seems that composable commerce is here to stay, shaping the future of B2B e-commerce.


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