When the genius minds at Intershop hatched the idea of B2B Frontrunners, a global community for e-commerce maestros, we knew we had to ride the wave from the get-go! Picture this: a community where e-commerce wizards unite to surf the digital frontier and outshine the competition.

Why did we jump in? Well, our impressive track record of rocking the Intershop world made it a no-brainer! The Frontrunners platform is where we flaunt our victories, swap success stories, and dive into the nitty-gritty of practical use cases. And hey, with Igo Promo and their tech sidekick Adchieve in tow, we decided to spill the beans on our mind-blowing B2B webshop creation for Igo Promo.

Now, we won't keep you hanging – let's spill the tea on what we uncovered during the session. Brace yourself for some e-commerce wisdom!

Let's take a peek into Igo Promo's impressive digital makeover. Imagine a company with roots reaching back to 1945, navigating the dynamic world of personalized promotional items and corporate gifts across Europe. IGO Promo, a frontrunner in this competitive space, boasts a team of 64 dedicated employees and a footprint in 13 countries.

Recently, Carlo van Veghel, the Category & Data Lead EU at IGO Promo, took center stage during the B2B Frontrunners session to unveil the exciting evolution of their company. Faced with stiff e-commerce competition, IGO embarked on a four-year adventure to reinvent itself. They meticulously crafted a stellar digital team and employed a myriad of tools, both on the marketing and technical fronts, to revolutionize their operations. The journey has been nothing short of remarkable!

As automation took the reins, IGO Promo's workflows and campaigns seamlessly collaborated, giving their entire platform a contemporary facelift. The result? A modern, B2B-focused experience that firmly positioned IGO Promo as an industry leader. Sustainability played a pivotal role, and they achieved this by seamlessly integrating various tools like Tweakwise, Active Campaign, Trustpilot, Adyen, and more, creating a robust e-commerce model.

Nina van Boxtel is here to spill the beans on the game-changing collaboration between IGO Promo and Adchieve, the wizard behind PPC management and search automation. This top-notch data science company has seamlessly integrated into IGO Promo's strategic toolkit, amplifying its composable commerce journey.

In the grand symphony of IGO Promo's e-commerce triumph, Carlo van Veghel proudly reveals the heartbeat – the exquisitely tuned Intershop platform. Here at Fenego, we step into the spotlight as the technical maestros, fostering a nearly decade-long partnership that plays a pivotal role in enhancing IGO Promo's agility within the fiercely competitive market. Jens van Hal, Fenego's functional lead, now takes the stage.

Carlo van Veghel concludes the transformative journey, attributing IGO Promo's remarkable success to the collaborative efforts of Adchieve and Fenego. Four key performance indicators underscore their growth: a doubling of online turnover, a 40% revenue shift from third-party suppliers, a significant 13.38% increase in average order value (AOV), and efficient scalability in managing millions of sales prices and campaigns with the same workforce.

IGO Promo's success story unfolds as a testament to strategic vision, collaborative partnerships, and the adept use of cutting-edge tools. Positioned at the forefront of the ever-evolving e-commerce landscape, IGO Promo stands out as a shining example of composable commerce done right. Their journey reflects innovation, adaptability, and customer-centricity in every note of the digital symphony that continues to play.

Intrigued by the insightful presentation from Jens, Nina, and Carlo? Watch it here.

Inspired by this session and hungry for more? Join B2B Frontrunners to access a wealth of insights.