Turning B2B e‑commerce complexity into future‑proof growth
Meet Fenego at the Intershop Summit 2026
The Intershop Summit 2026 brings B2B e‑commerce leaders together around one central challenge: how do you stay future‑proof in an increasingly complex market? The event takes place on May 11–12, 2026, in Berlin, Germany, bringing together customers, partners, and Intershop experts to shape the future of B2B commerce.
Fenego will be there with a hands‑on, practice‑driven workshop, together with Intershop, showing how AI, after‑sales, and customer portals evolve into concrete business drivers that boost efficiency, strengthen customer relationships, and enable sustainable growth.
From after‑sales to strategic advantage with AI & customer portals
Workshop by Fenego & Intershop
During this session, Jens van Hal (Fenego) and Tobias Giese (Intershop) share a clear, no‑nonsense perspective on AI in B2B e‑commerce and service environments. No buzzwords or theory, just insights grounded in real customer projects.
You’ll discover how customer portals can do far more than take orders, and how AI turns them into true loyalty drivers and revenue hubs, supported by real‑world examples from the Intershop ecosystem.
Day 1 · Deep Dives, Round 1, 14:00–14:50
What can you expect?
A business‑first approach to AI: start from real problems, not technology
Why starting small and scaling fast is critical for success
The importance of data quality as the foundation for every AI initiative
How to move from Proof of Concept to production without added risk
Who is this session for?
This session is designed for e‑commerce, service, and IT leaders who want to apply AI pragmatically and strengthen their service experience without overloading their platform or teams.
Real-world examples from after-sales & service
We illustrate this approach with concrete customer cases:
Heutink: Smarter product search through interpretation and enrichment of search terms
IGOPromo: AI as an extension of customer service with Copilot for Buyers
Huisman: Personalized customer portals powered by IoT data and digital twins
These examples show how after‑sales and service evolve from a cost center into a strategic lever for customer satisfaction and long‑term loyalty.
Practical information
Event: Intershop Summit 2026
Workshop: Customer Portal & AI: Fenego & Intershop
When: Day 1, Deep Dives, Round 1 (14:00–14:50)
Where: Design Offices Berlin, Alexanderufer 3–7, 10117 Berlin, Germany
👉 More information & registration: https://info.intershop.com/intershop-summit-2026
Let’s talk AI, service, or customer portals, meet us at the summit or contact us here.