At the Intershop Partner Summit in Berlin, technology partners from across Europe gathered to share insights, gain inspiration, and look ahead. We were there too, returning with a wealth of ideas and confirmation that the digital ambitions of B2B companies continue to grow. From cutting-edge AI to strategic cloud migrations, these are our top takeaways.

Despite economic pressure, companies continue to invest in strong digital foundations. Together with Intershop and other partners, we see impactful projects emerging, boosting customer experience, efficiency and innovation. The Intershop roadmap aligns perfectly, offering powerful, ready-to-use solutions.

Curious about our vision on digital transformation?

At the event, Intershop was officially named a Microsoft Certified AI Solutions Partner for retail and manufacturing. A strong endorsement of the collaboration between both tech leaders and of the secure, high-performing Intershop cloud environment.

Curious how this could strengthen your digital strategy?

One of the standout innovations at the event was Intershop Copilot — an AI assistant already live with customers. It empowers both buyers and sellers to act faster and smarter on the platform. Developers also benefit, with AI helping to speed up repetitive tasks.

At the summit, we were proud to co-host a session on Sparque. We shared how smart personalization creates real impact for B2B customers, with hands-on insights from recent projects. The strong interaction during the session confirmed just how relevant this topic is today.

Curious how personalization fits into your platform?

With the Intershop Spring Release 2025, a wide range of tools and reference cases are now available to support smooth cloud migration from on-prem environments. Accessible, efficient, and supported by AI-powered tools, even developers benefit from the latest innovations.

Thinking about moving to the cloud?

We’ve worked closely with Intershop for years, and continue to challenge each other to grow. Quality, innovation and collaboration remain key. That’s why we’re proud to have once again received the Intershop Partner of the Year award, Benelux. A great recognition of our team’s hard work and motivation to keep pushing forward.

👉 Let’s talk, we’re happy to explore what’s possible for your business

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