Fenego

AI in B2B e-commerce: from vision to practice

B2B Frontrunners Webinar

📅 October 7, 2025 | 3:00 – 4:00 PM | Online | Free participation

AI is on every B2B leader’s agenda, but only a few manage to turn it into measurable business value today. During the B2B Frontrunners webinar, you’ll discover how IGO Promo, Fenego, and Intershop translate AI into real business outcomes.

We continue the conversation from the Vanderlande event in March 2025, where Mieke De Ketelaere presented her 10 Commandments for AI Success. This time, we’ll make it tangible: from IGO Promo’s Vision 2030 to their AI Co-Pilot that is already supporting customers today. No hype, just real use cases, lessons learned, and strategic insights you can apply tomorrow.

Register here

What to expect

Practical AI in action

See how IGO Promo leverages its AI Co-Pilot to optimize processes and the tangible results they’ve already achieved.

The 10 Commandments in practice

We’ll reflect on Mieke De Ketelaere’s framework and discuss which commandments truly make a difference today and where the biggest challenges remain.

Technical insights for 2026

Fenego and Intershop reveal their top 3 technical watchouts for building a secure and scalable AI architecture.

Interactive discussion and Q&A

Through polls and a live Q&A, you’ll get an honest view of what works, what doesn’t, and how to accelerate your own AI initiatives.

Speakers

IGO PROMO
Michael Brust
Director Marketing & e-Commerce Europe
FENEGO
Jens van Hal
Functional Architect
INTERSHOP
Gerrit Enthoven
VP Sales

Who should attend

This webinar is designed for C-level executives, digital leaders, and innovation managers in B2B commerce. You’ll gain insights that can be applied immediately in your organization.

AI in B2B commerce isn’t future talk. It’s happening today. Don’t miss this chance to learn how to turn vision into results.