In heavy industries such as manufacturing, maritime, and construction, the shift from product-based sales to service-based models is no longer optional; it's essential. Forward-thinking companies are investing in servitisation portals: digital platforms that allow them to deliver ongoing services, streamline operations and strengthen customer relationships long after a sale is made.

At Fenego, we’ve helped companies like Huisman and Vanderlande successfully implement this model using the Intershop Commerce Platform. In this article, we’ll explain what a servitisation portal is, why it matters, and why Intershop is the best foundation for building one.

A servitisation portal supports service-driven business models by offering value-added digital experiences. Rather than simply enabling online transactions, it empowers industrial companies to:

This kind of platform turns a one-time sale into a long-term relationship, making service a strategic business driver rather than an operational afterthought.

Unlike traditional e-commerce solutions, Intershop is designed with complex B2B scenarios in mind. It offers the agility, scalability and integration power industrial companies need to build a future-proof servitisation portal. Key benefits include:

This kind of platform turns a one-time sale into a long-term relationship, making service a strategic business driver rather than an operational afterthought.

Both Huisman and Vanderlande, global leaders in engineering and logistics systems, invested in custom-built service portals powered by Intershop. Here’s how they’re using them:

Huisman’s portal gives customers access to detailed equipment documentation, maintenance schedules, and tailored spare part catalogs. Clients can find exactly the right part for their machine using serial numbers, drawings or historical orders.

Vanderlande’s portal enables customers to manage support tickets, track service contracts and place repeat orders. By digitising previously manual processes, they’ve improved efficiency and reduced pressure on their customer service teams.

In both cases, the portal is tightly integrated with backend systems (such as ERP and PLM) to ensure customers always have access to up-to-date, accurate information.

For companies operating in high-value, capital-intensive industries, a servitisation portal offers more than convenience. It delivers measurable business benefits:

A digital portal becomes a central hub for customer experience — reducing friction, boosting loyalty and opening new revenue streams.

We believe every industrial business deserves a service platform as powerful as the products they build. Whether you're looking to reduce service costs, create new revenue models or simply deliver better customer experiences — a servitisation portal is the next step.

Fenego helps companies design, implement and evolve custom portals built on Intershop technology. With a deep understanding of industrial B2B, we’ll help you build a digital ecosystem tailored to your business goals.

👉 Let’s talk about your project. Contact us today to discover how we can help your company take the next step in digital service delivery.

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