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Having an online presence means much more than keeping a webshop up-to-date. A beautiful design and relevant content is just the beginning. A good webshop works, is adapted for every type of device and gets visitors to the right information without a lot of detours. You have to be able to offer relevant and personalized content at all times via the right channels. Fenego thinks together with you and translates your business strategy into a digital commerce strategy.
The transformation to an omni-channel market approach calls for professional advice. Fenego has all the required expertise in house and reviews the online sales targets together with you. We then put together an action plan and accompany you through the various phases, because evolving towards an omni-channel organization also has a major impact on your organization, processes, departments and employees. We help you with your digital strategy and then translate it into concepts, business processes and IT architecture.
Setting the right goals: that´s where we begin. Whether you´re starting from scratch or want to raise your current tools to a higher level. What do your customers expect? What role should the webshop play within your global market approach? Which channels do your potential customers use? And what is your value proposition?
We study not only the opportunities, but also the stumbling blocks. We get to know you and your company: the products you offer, your position in the market, your services and ambitions. Is everyone on the same page? Then we translate your wishes into a strategic business case.
What do your customers expect? How can we make the customer experience as enjoyable and efficient as possible? Should there be a ´My environment´ where your customer can draw up a wish list, track orders or download invoices? Does a chat window have to pop up in the lower right hand corner at certain moments, so that your employees can immediately answer any customer questions?
We organize several workshops in order to define functional requirements together with you, and then consolidate these wishes into a schematic blueprint. These foundations constitute the basis of and give a first form to your e-commerce strategy.
As soon as you´ve made strategic and functional choices, we bring in our IT experts to provide technical support for your omni-channel objectives. We enable all your existing and new back-end data systems (CRM, ERP, PIM) to integrate and communicate perfectly with one another. For example, if you change the price, color or dimensions of a certain product in the PIM system, then that also changes automatically in your webshop. This seamless integration of different systems enables you to focus on your core business.
We reflect with you on the long-term and offer advice on hosting, server capacities, managed services and security so that the technical solutions evolve together with your business.
We place the user at the center of the design process with a user experience design (or "UX design" for short). We blend the consumer needs with the business goals and technical requirements and, in this way, work on an optimal user experience.
We discuss the various needs, goals and priorities together during design workshops. We visualize the user interface and navigation flow via wireframing on the basis of the application, the target group and different tasks. Amongst other things, we show you the different navigation possibilities and content blocks in order to give you an idea of what your webshop will look like in the future. Our web designers then take this blueprint as a basis and let their creativity loose on it.
Traditional, agile or scrum? Depending on your wishes and project, we put the right roadmap together, in an open and transparent manner and within the agreed timeframe. Our project methodologies are based on carefully thought-out, intensive and interactive workshops where we bundle together all the needs and priorities. Whatever approach you choose, we always arrive at a clear and complete guideline so that implementation can run as smoothly as possible.
Need advice regarding your omni-channel implementation? Contact us (under no obligation) for an appointment with one of our consultants.